In May, I went to Edinburgh Scotland to learn about interactive media. While there, I realized how dumb of a concept concert flyers were. If pollution had the same effect on environmentalists that rave lights have epileptics, Edinburgh would have an epidemic on their hands. For my project, I creative a large interactive promotional campaign for a nightclub/venue in Edinburgh called the Cabaret Voltaire. The goal was to differentiate Cab’s quality and mystique by using unique, youthful guerilla advertising tactics instead of the standard paper flyers. It’s called the “Secret Show campaign”. You can see all of it below.

Don’t go too far out of your way to try and link the meaning behind the images and the text; there isn’t any, apart from the fact that the club is in Edinburgh and the city that is being decimated in the main picture is ALSO Edinburgh. The way you navigate around it is by pushing the little forward arrow in the bottom right of the screen. There is also a button down there that makes the presentation full screen. I suggest you push that button as well. There are some hidden presentational gems that you might be able to catch if you look hard enough or do your research*.

* The woman screaming is ACTUALLY screaming in Japanese. I suggest you find someone to translate it. I understand that this might be a little racist, playing on the stereotype that Japanese people are afraid of Godzilla, but honesty, that’s like a 1.3 out of 10 on the racism severity scale - one being interracial marriage and the garden of Eden, 10 being Israel and Palestine if every civilian is given monthly rations of grenades and elementary schools teach a class on hate crimes.