No one goes to college theatrical productions. Actually, I take that back. Family members of the cast go to college theatrical productions. However, when I wrote Team Win Comes Alive, I quickly realized that our family members should not be our target market. I needed to find a way to catch the eyes to the collegiate student body enough to where hopefully not only were our family members not the only crowd in attendance, but better yet, the show was already sold out before they could watch their progeny make fools of themselves. To do this, I wrote and directed commercials for a business that two of the play’s characters owned. I purposefully left off any mention of the show in the commercial its self so that those who saw the commercials, and recognized their absurdity would ask questions and elicit the “viral” effect of word of mouth. When paired with a mystery crossword puzzle that I snuck into the college newspaper as well as the official show poster,  people started to put the pieces together. We sold out every night. My parents still came. All I got for Christmas this year was socks and a college loan bill…in my stocking.